23
Jun
We’ll break down the difference between user testing and usability testing – and explain why each one is important....
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16
Mar
A successful product should consist of user experience (UX) that meets the needs of the targeted users and ensures business goals are met. UX designers focus on how to align the product’s user experience and business goals together....
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20
Feb
Idea Theorem interviewed several product managers to explore how exceptional product value is formed by integrating UX design into the product’s development. The article talks about product manager's common misconceptions about UX Design....
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09
Dec
Companies should focus on validating idea(s) in order to determine its success rate. In this article, we will discuss the process of idea validation prevent negative results, both from business and customer perspectives....
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05
Nov
The user needs to quickly understand the purpose of your product, how to interact with it, and what benefits it can offer them. We look at the process and provide you with some best practices about how you can improve the onboarding UX process....
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01
Nov
13 Dark UX Patterns To Avoid If You Don't Want To Spook Your Users. Dark UX patterns spoil trust and take advantage of the users. This is quite the opposite of what UX/UI designers should be doing. Dark UX patterns are also damaging to the company in the long-term. Users...
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17
Jun
In this article, we’ll discuss some of the most widely-held misconceptions and myths about UX design, and explain why each one is incorrect....
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