UX Audit surveys the competition, seeing what, how and why the users are interacting with your product. UX audit does intensive user research and then presents the data and recommendations. This article talks about the importance of UX Audit and its benefits....
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Traditionally, companies created products based on the demographics and market segmentation with features and functionality catering to a larger group. But customers these days are demanding that the products and services are catered to their desires. Customers also don't have loyalty to a specific company. To keep customer retention, today's business owners...
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We wanted to share our learnings after partnering with a fintech, to help with building their product. Fin-Tech Companies are pushing hard for a cashless society, they are fearless and like to keep it simple when building their product. ...
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A well-designed product should be accessible to different users such as users with low vision, any type of blindness, motor and impairments. With inclusive design, people with disabilities can perceive, navigate and interact with your product. This article is a guide to accessibility design for web and mobile. It follows guidelines and principles...
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With recent news of Claire’s filing for bankruptcy, it makes people wonder where the big giant brick and mortar retailers are heading? Apart from Claire’s and Toys 'R' Us, even Macy's and Gymboree have also become the latest victim of the retail apocalypse by filing for Chapter 11 bankruptcy....
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ECommerce has become an important part of the economy. Every product-based startup starts it’s career from online stores as it easy to set up. And every brick and mortar stores need to have an online store to sell their product. This article talks about ecommerce website design UX best practices....
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User experience is one of the most important parts of the product as it can give you a competitive advantage by acting as a differentiator. Most of the founders, product owners, and marketers don’t value UX even though it could have a direct impact on their product....
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In A/B Testing we trust, human behavior surprises the best of us. That makes it really challenging to understand which product features or marketing campaigns will be accepted by the customers. This is where A/B Testing can help....
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