UX competitor analysis is a useful user research method that focuses on understanding products' competitors, by helping understand the market and goals. This article explores the benefits of the UX competitor analysis method and how to conduct research to help make a products' user experience more effortless and enjoyable....
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Some users with disabilities might not be able to see or recognize colors or move the mouse. This is why it is necessary to design digital products as accessible. Web accessibility has become an integral part of the designing for websites, SaaS products and mobile apps. This article talks about...
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One of the challenges as your product scales is you work towards providing a standardized experience to your users. Your users start to expect certain ways that your product would behave even as you add new features to it. In order to ensure a standardized experience is maintained even when you...
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Usability testing allows us to identify usability issues as it’s crucial because it equally impacts all users, regardless of their ability....
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We’ll break down the difference between user testing and usability testing – and explain why each one is important....
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A successful product should consist of user experience (UX) that meets the needs of the targeted users and ensures business goals are met. UX designers focus on how to align the product’s user experience and business goals together....
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Idea Theorem interviewed several product managers to explore how exceptional product value is formed by integrating UX design into the product’s development. The article talks about product manager's common misconceptions about UX Design....
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