Insights

Idea theorem what are wireframes

What is a Wireframe?  Wireframing is one of the most important processes of UX Design. A wireframe is a basic, low fidelity layout of the product before moving to final designs. It is a visual representation using simple shapes in grayscales. Wireframes do not include styles, branding or any graphics (as it usually...

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ROI of user experience Idea Theorem

Executives and product owners will talk to great lengths about "how UX is important" and "the importance of it as part of the product building process". But when it comes to execution, they will try to avoid user experience and run as far as possible from it. The reason: They struggle with ROI...

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