Shaping the Digital Future

We have crafted digital products that have positively impacted over 10 million users. Our mission is to shape the digital future by delivering exceptional experiences.

Our Work

Who We Are

We’re a UI/UX & Development company that is transforming and scaling businesses successfully through our services:

User Interviews
Personas
Customer Journey
Usability Testing
UX Audits
Empathy Mapping

User Interface Design
Design Systems
Rapid Prototyping
Wireframing
Clickable Prototypes
Information Architecture

SAAS Platform
Progressive Web App
Mobile App
Website & eCommerce
APIs & Integrations
QA, Test & Delivery

What we offer
Our Focus Areas

Idea Theorem works with and partners in four main sectors

Health

Designing products of organized knowledge and skills to improve the healthcare system.

Finance

Expert development and UI UX design for enhanced customer experiences in Finance.

Government

Technologies aimed at improving government’s delivery of public services.

Insurance

Specialized in enhancing insurance providers’ delivery of providing home, auto, and health insurance.

Recent Projects

A Trusted Healthcare Partner – Canada’s largest lab provider

Transforming a City, one community at a time

A Legacy Reinvented.

Making insurance claim submission process seamless

How we help Fortune 500 companies launch their digital products?

#1 App for Contractors in North America

Moving Rent Payment Technology Forward

Our Clients

We deliver meaningful and lasting results for our clients by improving the experience for their users.

Our Partners

What They've Said

Sasha Rana
Director of Customer Experience & Marketing

The Idea Theorem™ team worked efficiently to host focus group sessions and supported conducting a customer survey to gather and synthesize insights and recommendations in a digestible and insightful manner.

Rebecca Keenan
Director of Human Resources

Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed. I look forward to the efficiency, better customer service, and administrative ease this will provide.

Andrew Fuss
Senior Marketing Manager

The team at Idea Theorem took the time to really understand our business needs and challenges, and ultimately produced a solution which was excellent. Their UX research and design is incredibly thorough and it shows in the final product. We didn’t hesitate beginning another project with them once our first website build was complete.

Mark Rosen
Head of Product

We were very satisfied with our engagement with Idea Theorem. They were professional, flexible and a pleasure to work with. It was very fast and easy getting set up, and they consistently delivered on all of our product design requirements.

Chris Ubellacker
Senior Technical Product Manager

Idea Theorem was a wonderful UI/UX partner for our startup. They were able to come up to speed and understand our service very quickly to effectively design our new mobile app. They were very professional and always delivered on-time and exceeded our expectations. Given the opportunity, I would work with them again.

Dorothy Combers
AVP, Analytics

Thank you for all your work on this project. I know the timelines were short and requirements limited so we appreciate your co-operation and respect within our limited framework. We will take the designs and use them to guide our future vision of the product.