Woodbine Racetrack required both a UX audit for its website, analyzing key interactions and conversion metrics. Woodbine Racetrack aims to identify areas of improvement on the website platform to help drive business revenue and key actions. Identifying issues is essential for the UX audit as it supports the reasoning behind the recommendations being provided.
Idea Theorem provided actionable insights and areas of improvement for the Woodbine Racetrack website. A report and presentation were created to present to the Woodbine team, to help understand the issues and that can be later presented to their management with ease. Based on the recommendations, the Woodbine Racetrack underwent a complete redesign. Idea Theorem provided a significant data-driven change in the website’s design, with the intention of improving user satisfaction and ROI.