The Challenge
As Canada's largest lab provider, each year LifeLabs perform over 112 million laboratory tests to help diagnose, treat, monitor and prevent diseases for millions of Canadians.
LifeLabs needed to create a brand new experience for their primary health care portal which is accessed by 3 million people across Canada to help monitor their health.
With market pressures from competition and health care startups, it was important that LifeLabs myresults™ portal provided its customers an extraordinary experience.
Our Approach
Due to the complexity of the platform, we worked closely with the LifeLabs product team to put together a modular launch plan.
This helped LifeLabs team to launch the product as certain features were redesigned or newly added.
Usability Testing was an integral part of validating the designs with the existing users of LifeLabs.
The Outcome
The new myresultsTM portal repositioned LifeLabs to get ahead of the competition and with new features such as virtual care, community, health risk assessment and sharing of reports it created a unique experience for its end customers. It received positive reviews from its beta-customer on the redesigned & new features. It also led to increase in customer base, due to the seamless user experience as well as introduction of new features.
