How does UX impact ROI?
Companies continue to build platforms without investing in UX, a lot of executives and product owners are okay with it until they are hit with a roadblock called SALES.
Product owners or executives are not able to see the value of UX (as most people continue to struggle to quantify UX). It can be really challenging to calculate the ROI of UX for any product or service.
Learn more about the ROI of UX Metrics that can help you build a strong business case for investing in UX.