User Research

Design meaningful solutions that help users with their day-to-day tasks by understanding their backgrounds, demographics, behaviours, needs and pain points.

What We Offer

Idea Theorem™ helps businesses meet their customers' expectations and business objectives through user research

Through our user research methodologies, we design human-centered digital solutions that are optimized for all devices. You will also be able to get specific insight into your customers and their experiences with your product.

Empathy Phase

We help ensure that your product effectively caters to your users’ needs and wants while helping you achieve your business goals.

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User Interview

Gather insights about users’ behaviours, desires, needs and motivations through user interviews.

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Personas are guides that help you identify different user types and reveal their specific motivations, needs, and pain points.

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Customer Journey

Get a clear visualization of how users accomplish goals or tasks, and their pain points throughout their journey with your product.

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Empathy Mapping

Interested in designing your product from an empathetic approach? Empathy mappings help you better understand their mindset and emotions of users.

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UX Audit

The UX audit consists of methods and tools used to analyze areas that require optimization, to improve user experience resulting in better customer satisfaction.

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Usability Testing

Test your product with your users to achieve specific goals with effectiveness and satisfaction, to ensure is it intuitive, convenient, and easy-to-use.

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Strategized For

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Transforming a City, One Community at a Time


#1 App for Contractors in North America

Fidelity National Financial

How we help Fortune 500 companies launch their digital products?

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