42% of the startups fail as there is no market need for it. Personas are a quick and easy way to validate your product through target customer focus.
Why are personas important?
- We don’t end up designing the product or service for ourselves
- We don’t add features which the customers won’t use
- We design the product or service for the right customers. For example, if we design an app for Night Club, it should be interactive and young instead of showing pictures of wine and cheese.