Why UX is Important?
User experience is one of the most important parts of the product as it can give you a competitive advantage by acting as a differentiator. Most of the founders, product owners, and marketers don’t value UX even though it could have a direct impact on their product. A lot of people do not know that good UI may not necessarily mean good UX.
Users have become very picky. They take the experience with the product very seriously. They want seamless and frictionless digital experience. If they don’t get it, they will leave your product and go elsewhere. There are so many similar products out there on the market and the competition is tough. It is easy for the customer to get what they want from the competitor. A product is supposed to instill emotional and intellectual response in the user. The experience of the product will make a direct impact on the sale.
UX design’s main goal is to create solutions that are directly related to your business strategy which will create a holistic and optimized user experience for the user. There are hundreds of competition for each product. UX defines which product brings in an emotional response in the audience to use the product.
That is why investing time and money in the product’s UX is valuable. Through UX research and creating lean personas, you will understand the customers and create a target audience for whom you are making or redesigning a product. UX Audit is another useful methodology which helps create empathy with your customers, with that you will understand how your customers think and why and how they are using your product.
At Idea Theorem, we consider the Why, What, and How to create a product. The Why means whether the product is required. What involves functionality. And How involves the aesthetics of the product. We recently published a book on “UX can make or break your business” -> Download For Free
7 Factors that Define UX
There are different factors to keep in mind while designing a product which customers will actually use. These are:
The content you provide should be useful. The users should not waste time searching for content. User’s time is very precious.
The ease of use of a product is very important for the user. Usability refers to how efficiently, intuitively users can reach the objective of the product.
This refers to the desirability of the product through images, branding, aesthetics to invoke emotions.
The product should be easily navigable and locatable so that it is easy for the user to find what they are looking for.
The product must be accessible to people with disabilities. Sadly, accessibility gets lost during the user experience process.
The product must be trustable and believable for the user to use it.
Do users enjoy using the product? Is the product memorable for the user, so that they won’t forget each time they use it?
Idea Theorem has recently launched UX Assessment tool for you to understand where you are missing pieces to gain more user base. We also help companies with the UX audit and within a week we provide you with our insights that will help your business grow.
Idea Theorem is Toronto based digital agency which creates simple and usable products for web and mobile. Our human-centered design approach lets us understand your customers, identify their pain points & deliver solutions that enhance their experience with your brand. Contact Us if you have any questions and we will be happy to help you.