Top Articles of the Week #13 : User Experience (UX)
Top UX Articles of the week. These articles talk about impact of AI on User Experience, Human-Centered approach for AR and Strategic Storytelling for Designers.
[clickToTweet tweet=”Top UX articles week: Impact of #AI on #UX, Strategic Storytelling, Humancentered approach for #AR ” quote=”Top UX articles of the week: Impact of AI on UX, Strategic Storytelling, Human-centered approach for AR ” theme=”style5″]
Traditionally, User Experience teams would turn to metrics and tools such as heat maps, A/B testing, usability tests, usage data in order to understand how to boost user engagement in their products. At the age of AI, we now have tons of empirical and actionable data that we can use to detect user behaviour patterns and to eventually optimize the user experience.
Apple CEO Tim Cook foreshadowed the likelihood of AR’s ubiquity – “I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you.” AR is about mediating reality with technology. When we’re designing for people out in the real world, we must think about how much mediation is necessary to accomplish the goal of the augmentation. AR that focuses too heavily on augmentation will ultimately diminish the user’s experience with, and ability to focus on, their actual reality. To ensure that the experience uses the right degree of mediation, we need to keep a few guidelines in mind as we design, such as keeping your augmentation simple, designing for a narrow depth of field, and prioritizing line of sight.
If designers are going to advocate for all that design can offer, they must embrace presentation and corporate strategy as their areas of influence and responsibility. “Design, is the rendering of intent,” Jared Spool says. When we present, we work to demonstrate the results of our intent on our users, and clarify the lessons we’ve learned so that we can make better decisions with our teams. Sharing ideas is part of the design process. Steering the ship and making changes based on customer needs is essential to great design.