Top 3 Design Thinking Articles of November 2017
Top Design Thinking Articles for the Month of November. These are articles talk about how Intuit used design thinking to boost sales, Asia Miles CEO talks about tolerable risk, digital transformation of the mining industry.
The accounting software company embraces design at all levels of the organization, but it wasn’t easy getting there. An example how Intuit leveraged DT – Intuit’s finance organization recognized that 25% of their customers didn’t update their credit cards in time and were cut off from service. The design thinking group ran a series of small experiments on how to keep contact information up-to-date and to find better ways to communicate with their customers. The company estimates recovering approximately $8 million a year in lost revenue, simply by improving communication and engagement with customers in keeping billing information up-to-date.
Asia Miles CEO mentions – There is a general misconception, especially in Asia, that the total time taken [to solve a problem using a design thinking approach] is longer than if you were solution-driven, but in fact the overall timeframes are often the same, If you adopt a solution-driven mindset, you may be lucky and get it right the first or second time, but you may still fail on the 100th time and not know why you’ve failed. But with DT, every new iteration is an improvement. Another advice by Asia Miles CEO – Don’t hijack the process. That is, don’t say that you are customer-centric but force things to go your way ultimately. Let the process run and you’ll find out things about your business that even you did not know.
Digital transformation can do a lot to help the mining industry, such as improving onsite operations and decision making. DT can optimize those improvements — if properly utilized. “The mining sector has embraced the introduction of new technologies, which have resulted in significant productivity benefits,” professional services firm EY stated in a recent mining update. “But there is the gap between the potential from digital transformation and the poor track record for successful implementations.”
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