Top 3 Design Thinking Articles of December 2017
Top Design Thinking Articles for the Month of December. These are articles talk about useful tools for helping talent management leaders, IBM is training its employees to think like designers and three ways marketers can innovate.
The pace of innovation and change has captured the attention of every business marketer I know. Uber says it’s launching flying taxis intended for a mass consumer audience in 2020. A ride in one will cost the same as an UberX ride and, according to Uber’s Chief Product Officer, Jeff Holden, “will be the end of individual car ownership — it will turn it into nothing more than a hobby.” How can you address the need to aggressively move your business into the unknown future while still managing your day-to-day reality? Use a design thinking approach to create marketing wins. 1. Talk to extreme users to gain new, critical insights. 2. Put together a team for inspiration and ideation. 3. Prototype, test, and learn.
To win in the age of cognitive computing and cybersecurity, the venerable tech giant is betting big on design thinking. How big? It now boasts the world’s largest design team. Perhaps you perceive IBM as an engineering company, collecting patents and manufacturing mainframe computers. (Yes, it still makes them.) Or a venerable technology power trying to find its way in the era of Google and Amazon. Or, if you’ve seen the TV ads, the company behind the artificial intelligence platform Watson. But a design leader? Probably not. Think again. Today IBM has some 1,600 formally trained designers operating out of 44 design studios in over 20 countries—the largest such team in the world. And those are just the official designers. IBM has offered basic training in design thinking to tens of thousands of employees
Today’s war on talent means that companies need to look at any conceivable edge to maintain and nurture their most precious resource. Established companies can no longer count on their own brand luster to ensure loyalty and engagement. Design thinking can be a useful tool for helping talent management leaders give their organizations a must-needed edge. Design thinking is about finding a better way. Not just a better product or service but a better way of satisfying human needs—and today’s workplace may benefit greatly by becoming more human. Consider Accenture’s Global Innovation Center in Dublin, the smartest building in the world with more 5000 sensors. Its ongoing data collection enables the company to continually tweak the environment to better satisfy the needs of the workers. And the workers themselves can design their environment on the fly. Each employee has an app which allows them to change the heating and lighting wherever they are.