Top Articles of the Week #02 : User Experience ( UX )

By: Idea Theorem
11 September 2017
8 min read

Top Articles of the week on user experience ( UX ). These articles are based on UX vs CX, mobile app usability testing, organization of UI elements to create a successful UX.

User Experience and Customer Experience what’s the Difference?

User Experience and Customer Experience what’s the Difference?

People sometimes confuse User Experience ( UX ) and Customer Experience ( CX ) to be the same thing. This article focuses on identifying the differences between UX and CX. UX is a subset of CX, UX is the experience that a user has when they interact with that product. CX is a larger concept, it is the experience that a user (or customer) has whenever they interact with your company.

How to improve UX using gestalt principles

How to improve UX using gestalt principles

Gestalt is a German word that means shape or form. There are six cognitive principles at work when it comes to visual elements in a group – Closure, Continuity, Similarity, Common fate, Figure and ground and Proximity. By understanding these principles, you can organize UI elements in your web design to create a pleasurable and successful user experience.

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Touch Heatmaps: The Future Of Mobile App Usability Testing

Touch Heatmaps: The Future Of Mobile App Usability Testing

Usability testing continues to be a key factor when creating a well-built, successful mobile app. Monitoring unresponsive gestures should be a fundamental practice for all product managers and developers. Tracking and eliminating unresponsive gestures, tracing patterns of user behavior on various screen sizes, or highlighting user distraction are all great use cases for touch heatmaps.

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