UX Tag

ROI of user experience Idea Theorem

Executives and product owners will talk to great lengths about "how UX is important" and "the importance of it as part of the product building process". But when it comes to execution, they will try to avoid user experience and run as far as possible from it. The reason: They struggle with ROI...

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ux guidelines for fintech idea theorem

Fintech is defined as any technological innovation in financial services. The products or services are innovative and are there to disrupt the existing financial businesses. UX designers are faced with a lot of challenges while designing a perfect user experience for fintech. Here are some tips to design for fintech....

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