A successful product should consist of user experience (UX) that meets the needs of the targeted users and ensures business goals are met. UX designers focus on how to align the product’s user experience and business goals together....
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Companies should focus on validating idea(s) in order to determine its success rate. In this article, we will discuss the process of idea validation prevent negative results, both from business and customer perspectives....
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In case you missed Idea Theorem's event "UX for Entrepreneurs" at MaRS last Monday. Here is a quick summary to catch you up. Topics such as ROI of UX, Leverage data to make better product decisions, designing for new technologies. To conclude - Be closer to the customer and take...
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