18
Feb
A user experience (UX) audit ensures that a website is free from potential issues that may hinder user’s experience....
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23
Mar
With recent news of Claire’s filing for bankruptcy, it makes people wonder where the big giant brick and mortar retailers are heading? Apart from Claire’s and Toys 'R' Us, even Macy's and Gymboree have also become the latest victim of the retail apocalypse by filing for Chapter 11 bankruptcy....
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24
Feb
In A/B Testing we trust, human behavior surprises the best of us. That makes it really challenging to understand which product features or marketing campaigns will be accepted by the customers. This is where A/B Testing can help....
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21
Feb
UX Audit surveys the competition, seeing what, how and why the users are interacting with your product. UX audit does intensive user research and then presents the data and recommendations. This article talks about the importance of UX Audit and its benefits....
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14
Feb
Grammarly is an awesome application which makes it really easy to help you sound professional and grammatically correct. In this article, we will talk about what we can learn from Grammarly's seamless user experience and what can be improved to gain more user base....
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06
Dec
Traditionally, companies created products based on the demographics and market segmentation with features and functionality catering to a larger group. But customers these days are demanding that the products and services are catered to their desires. Customers also don't have loyalty to a specific company. To keep customer retention, today's business owners...
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17
Sep
With ever-increase in the products and services, the competition has become fierce. Understanding the customer and their requirements have become a key to a business success. Many think that research is a waste of time and without any understanding creating a product is easy and cheap. But people don't understand that without...
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