user research Tag

Digital Innovations within Retail: Current and Future Trends [Infographic]

In the retail industry, there has been two evident shifts. One is an increase in technological use, and secondly, changes in consumer behaviour. Currently, there is now a higher expectation to have more convenient alternative to shop which is resulting in digital innovations within the retail industry. In February 2019, Tesla’s CEO...

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Idea Theorem Persona for Lean UX

Traditionally, companies created products based on the demographics and market segmentation with features and functionality catering to a larger group. But customers these days are demanding that the products and services are catered to their desires. Customers also don't have loyalty to a specific company. To keep customer retention, today's business owners...

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