UX competitor analysis is a useful user research method that focuses on understanding products' competitors, by helping understand the market and goals. This article explores the benefits of the UX competitor analysis method and how to conduct research to help make a products' user experience more effortless and enjoyable....
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Usability testing allows us to identify usability issues as it’s crucial because it equally impacts all users, regardless of their ability....
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13 Dark UX Patterns To Avoid If You Don't Want To Spook Your Users. Dark UX patterns spoil trust and take advantage of the users. This is quite the opposite of what UX/UI designers should be doing. Dark UX patterns are also damaging to the company in the long-term. Users...
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In this article, we’ll discuss some of the most widely-held misconceptions and myths about UX design, and explain why each one is incorrect....
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In this guide, we deep dive and look at information architecture, and how it relates to UX design. How IA is a pivotal step in the UX design process....
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At Idea Theorem, our Design Process consists of 4 key phases. Among the 4, UI design (or user interface design) is our 3rd key phase in creating a great user experience. UI design is an important part of any product designing stage. UI design focuses on the visual design, look, and...
Read More![Digital Innovations within Retail: Current and Future Trends [Infographic]](https://www.ideatheorem.com/wp-content/uploads/2019/05/477-02.png)
In the retail industry, there has been two evident shifts. One is an increase in technological use, and secondly, changes in consumer behaviour. Currently, there is now a higher expectation to have more convenient alternative to shop which is resulting in digital innovations within the retail industry. In February 2019, Tesla’s CEO...
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In the finance industry, there has been an emerging innovation that focuses on improving financial services with the use of technology. Smartphones and cryptocurrency are just a few technological examples that are becoming more regularly accessible. This is called Financial technology, also known as Fintech. Fintech is defined as a combination of...
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In the health-care industry, there has been an increasing shift from illness to wellness. People are beginning to look at other options for managing their personal health, resulting in increased adoption of virtual care options. Let's look at the emergence of digital healthcare....
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A user experience (UX) audit ensures that a website is free from potential issues that may hinder user’s experience....
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