UX competitor analysis is a useful user research method that focuses on understanding products' competitors, by helping understand the market and goals. This article explores the benefits of the UX competitor analysis method and how to conduct research to help make a products' user experience more effortless and enjoyable....
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A successful product should consist of user experience (UX) that meets the needs of the targeted users and ensures business goals are met. UX designers focus on how to align the product’s user experience and business goals together....
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Idea Theorem interviewed several product managers to explore how exceptional product value is formed by integrating UX design into the product’s development. The article talks about product manager's common misconceptions about UX Design....
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Companies should focus on validating idea(s) in order to determine its success rate. In this article, we will discuss the process of idea validation prevent negative results, both from business and customer perspectives....
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The user needs to quickly understand the purpose of your product, how to interact with it, and what benefits it can offer them. We look at the process and provide you with some best practices about how you can improve the onboarding UX process....
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13 Dark UX Patterns To Avoid If You Don't Want To Spook Your Users. Dark UX patterns spoil trust and take advantage of the users. This is quite the opposite of what UX/UI designers should be doing. Dark UX patterns are also damaging to the company in the long-term. Users...
Read More![Digital Innovations within Retail: Current and Future Trends [Infographic]](https://www.ideatheorem.com/wp-content/uploads/2019/05/477-02.png)
In the retail industry, there has been two evident shifts. One is an increase in technological use, and secondly, changes in consumer behaviour. Currently, there is now a higher expectation to have more convenient alternative to shop which is resulting in digital innovations within the retail industry. In February 2019, Tesla’s CEO...
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In the finance industry, there has been an emerging innovation that focuses on improving financial services with the use of technology. Smartphones and cryptocurrency are just a few technological examples that are becoming more regularly accessible. This is called Financial technology, also known as Fintech. Fintech is defined as a combination of...
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In the health-care industry, there has been an increasing shift from illness to wellness. People are beginning to look at other options for managing their personal health, resulting in increased adoption of virtual care options. Let's look at the emergence of digital healthcare....
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Material Design has detailed guideline about how a component should look and behave. The guideline includes font sizes, dimensions, margin and padding for each component. Following these specs will help you create layouts that look familiar to users....
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