A successful product should consist of user experience (UX) that meets the needs of the targeted users and ensures business goals are met. UX designers focus on how to align the product’s user experience and business goals together....
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Companies should focus on validating idea(s) in order to determine its success rate. In this article, we will discuss the process of idea validation prevent negative results, both from business and customer perspectives....
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A user experience (UX) audit ensures that a website is free from potential issues that may hinder user’s experience....
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Executives and product owners will talk to great lengths about "how UX is important" and "the importance of it as part of the product building process". But when it comes to execution, they will try to avoid user experience and run as far as possible from it. The reason: They struggle with ROI...
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In case you missed Idea Theorem's event "UX for Entrepreneurs" at MaRS last Monday. Here is a quick summary to catch you up. Topics such as ROI of UX, Leverage data to make better product decisions, designing for new technologies. To conclude - Be closer to the customer and take...
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