In A/B Testing we trust, human behavior surprises the best of us. That makes it really challenging to understand which product features or marketing campaigns will be accepted by the customers. This is where A/B Testing can help....
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With ever-increase in the products and services, the competition has become fierce. Understanding the customer and their requirements have become a key to a business success. Many think that research is a waste of time and without any understanding creating a product is easy and cheap. But people don't understand that without...
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