Insights

Read our lastest articles about UX, UI and development below

4 Excellent Reasons to Redesign Your Website

With 80% of people research online before making a decision. With the attention span of the user decreased,  the […]

My Target Audience is Everyone

When you work closely with startup founders or executives who are looking to take over the world with […]

A Guide for Creating Personas for Lean UX

Traditionally, companies created products based on demographics and market segmentation with features and functionality catering to a larger group. […]

No User Research is like hitting a target without bulls-eye

People don’t understand that without user research it is like hitting a target without a bulls-eye. It affects the entire strategy of the product from its conception to delivery.

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