With recent news of Claire’s filing for bankruptcy, it makes people wonder where the big giant brick and mortar retailers are heading? Apart from Claire’s and Toys 'R' Us, even Macy's and Gymboree have also become the latest victim of the retail apocalypse by filing for Chapter 11 bankruptcy....
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ECommerce has become an important part of the economy. Every product-based startup starts it’s career from online stores as it easy to set up. And every brick and mortar stores need to have an online store to sell their product. This article talks about ecommerce website design UX best practices....
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User experience is one of the most important parts of the product as it can give you a competitive advantage by acting as a differentiator. Most of the founders, product owners, and marketers don’t value UX even though it could have a direct impact on their product....
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In A/B Testing we trust, human behavior surprises the best of us. That makes it really challenging to understand which product features or marketing campaigns will be accepted by the customers. This is where A/B Testing can help....
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UX Audit surveys the competition, seeing what, how and why the users are interacting with your product. UX audit does intensive user research and then presents the data and recommendations. This article talks about the importance of UX Audit and its benefits....
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Grammarly is an awesome application which makes it really easy to help you sound professional and grammatically correct. In this article, we will talk about what we can learn from Grammarly's seamless user experience and what can be improved to gain more user base....
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The Idea Theorem team is excited to officially join Clutch.co, B2B ratings and reviews site that guides business buyers along their journey to find the perfect service provider and software solutions for their specific needs. Based in Toronto, Canada. Idea Theorem is proud to have ranked highly on Clutch as...
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