Blog
How to Conduct Usability Testing During a Pandemic?
Before releasing a product, or even after its release, it is a good practice…
User Research
Usability Testing Vs. User Testing – Why it is important?
In software and application development, there is often…
User Research
Idea Validation Checklist
Instead of assuming a product idea will be successful, companies should first focus on…
User Research
What is a Customer Journey Map and why is it important?
What is a Customer Journey Map? A customer journey map is a process to…
User Research
In A/B Testing We Trust
Human behavior surprises the best of us. That makes it really challenging to understand which…
User Research
My Target Audience is Everyone
When you work closely with startup founders or executives who are looking to take…
User Research
A Guide for Creating Personas for Lean UX
Traditionally, companies created products based on…
User Research
No User Research is like hitting a target without bulls-eye
In today’s rapidly evolving market landscape, the success of businesses hinges on their ability…
User Research
