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Digital Marketing (Intern)

 

We are looking for a smart, creative, self-starting individual to help with our digital marketing activities and to help drive the company’s overall growth. This key role is focused on optimizing our digital advertising spend as well as developing and implementing new digital marketing initiatives, promotions, social media site improvements.

 

POSITION RESPONSIBILITIES:

  • Strong knowledge of Google Adwords and other Social Media Marketing
  • Experience with A/B testing
  • Strong analytical mindset; enjoy finding the “why” behind the numbers.
  • Strong Interpersonal skills
  • Execute digital programs across digital channels: social, website, landing pages, ads (re-marketing), digital ad placements
  • Work with the team to deliver campaigns on schedule by ensuring all assets are in market in appropriate channels to deliver against defined KPIs.
  • Monitor and analyze campaign effectiveness at delivering digital marketing contributed pipeline and review tracking metrics to provide solutions to increase performance by product
  • Evaluate campaign performance across all stages and channels of the journey from first touch to lead generation and pipeline contribution
  • Consolidate findings and recommendations into actionable plans that help leadership
  • Gather and translate ideas from marketing stakeholders into profitable promotional digital marketing campaigns
  • Develop digital marketing campaigns that will increase engagement and lead generation with a focus on PPC advertising, organic search, display advertising, relevant website and landing pages
  • Ongoing tracking and in-depth analysis of digital campaigns and metrics to assess results, improve performance and identify opportunities
  • Develop and implement new ads/new campaigns to support business objectives
  • Regular reporting of digital ad performance and search standings to refine strategies/tactics
  • Produce original copy and implement social media posts on a semi-regular basis to support Idea Theorem’s overall marketing objectives and new introductions

Apply Now at

[email protected]