We Can Help Ensure Your Products’ Caters to Your Audience
Identify the needs & pain points of your targeted customers, while ensuring your business’s goals are met.
Implementing your users’ perspectives throughout the design process of your product.
Identify the target user groups, and represent the real through personas reveal and journey maps to disclose users’ motivations, needs, and pain points.
Why it is Valuable
Understanding What Users Want
User research helps you better understand your users’ issues and needs, insights on what matters to them, needs and wants from the project.
Define Project Success
Users help define the project’s success, such as providing insights into what the success metrics would be for the project.
Empathy Phase Deliverables
01 User Interview
Talk with Users
User interviewing is all about interviewing with real users face-to-face, understanding their thought processes and background.
Gather user feedback; user interviews are beneficial as they’re fast and easy to conduct. Often used to learn about your users’ perceptions of your product.
Defines User Groups
Personas represent the real users within the targeted audience. These will be used across all design projects to help ensure that your product always meets their needs without losing track.
Understand Motivations & Needs
Personas help you understand users’ motivations and needs, translating to design decisions needed for your product(s).
03 Customer Journey
Identify Gaps & Optimize Journey
Identify your users’ current journey will help you identify problem areas and gaps in their journey (of the service or product usage), then have it optimized for better UX.
Journeys can be more than just how users interact with a product; you can also optimize their entire journey from how they found your product to after using it—all to increase customer satisfaction.
04 Empathy Mapping
Identify Emotions & Mindset
Empathy mapping helps sums up users’ mindsets and emotions throughout their journey.
Quick to Create
Empathy maps can help create (faster than personas) to capture and visualize your users’ thinking processes, emotions, feelings, what they see and say.
Looking to collaborate?
Get in touch with us!
- [email protected]
- +1 (416) 655 2935
- 140 Yonge St. Suite, #200, Toronto, ON M5C 1X6, Canada