Empathy Phase

We Can Help Ensure Your Products’ Caters to Your Audience

Empathize
Identify the needs & pain points of your targeted customers, while ensuring your business’s goals are met.
Implement
Implementing your users’ perspectives throughout the design process of your product.
User-Based
Identify the target user groups, and represent the real through personas reveal and journey maps to disclose users’ motivations, needs, and pain points.

Why it is Valuable

Understanding What Users Want

User research helps you better understand your users’ issues and needs, insights on what matters to them, needs and wants from the project.

Define Project Success

Users help define the project’s success, such as providing insights into what the success metrics would be for the project.

Empathy Phase Deliverables

01 User Interview

Talk with Users

User interviewing is all about interviewing with real users face-to-face, understanding their thought processes and background.

Get Feedback

Gather user feedback; user interviews are beneficial as they’re fast and easy to conduct. Often used to learn about your users’ perceptions of your product.

02 Personas

Defines User Groups

Personas represent the real users within the targeted audience. These will be used across all design projects to help ensure that your product always meets their needs without losing track.

Understand Motivations & Needs

Personas help you understand users’ motivations and needs, translating to design decisions needed for your product(s).

03 Customer Journey

Identify Gaps & Optimize Journey

Identify your users’ current journey will help you identify problem areas and gaps in their journey (of the service or product usage), then have it optimized for better UX.

Increase Satisfaction

Journeys can be more than just how users interact with a product; you can also optimize their entire journey from how they found your product to after using it—all to increase customer satisfaction.

04 Empathy Mapping

Identify Emotions & Mindset

Empathy mapping helps sums up users’ mindsets and emotions throughout their journey.

Quick to Create

Empathy maps can help create (faster than personas) to capture and visualize your users’ thinking processes, emotions, feelings, what they see and say.

Clickable Prototypes

UX Audit